Crafting the Experience: The 2025 Australian Sake Festival
Bringing a taste of Japan to the East Coast, the 2025 Sake Festival required a sophisticated, large-scale logistical engine. As the Principal Organiser Partner, WOOHAH didn’t just supply equipment; we engineered the infrastructure for an entire ecosystem of exhibitors. From complex power grids to high-end digital branding, we ensured that the technical backbone of the festival was as smooth as the sake being poured.
To support JAMS.TV and their diverse range of exhibitors, we delivered:
- Site-Wide Power Infrastructure: We designed and managed the complete power solutions for all expo stands across both Sydney and Melbourne. This involved complex load-calculation and distribution to ensure a safe, reliable power grid for refrigeration, lighting, and point-of-sale systems for every vendor.
- Premium Exhibitor Visuals: We provided TV & Fab Frame solutions for multiple exhibition booths, allowing brands to display high-resolution marketing content and brand storytelling in a sleek, professional format that stood out on a crowded floor.
- Digital Wayfinding & Communication: To enhance the attendee experience, we deployed Digital Wayfinding solutions. These high-visibility screens provided real-time schedules for masterclasses, floor maps, and event highlights, keeping the flow of the festival seamless.
- Tailored Audio Zones: We supplied Audio solutions for multiple exhibitors, ranging from intimate booth-level sound for presentations to high-energy background music that maintained the festival atmosphere without compromising the ability for vendors to speak with customers.
- Dedicated On-Site Technical Team: Our Operators and Technicians provided 24/7 support throughout the build, show days, and strike. As the “Technical Mastery” on the floor, we were the first point of contact for any exhibitor’s needs, ensuring a zero-downtime event.
Congratulations to the team at JAMS.TV on another record-breaking festival. We are proud to be the trusted partner that provides the infrastructure for cultural excellence.
