Strength in Partnership: Delivering Transparent Innovation for the Coles Showcase
At WOOHAH, we believe the best results happen when the industry works together. For the Coles Showcase 2025, we were proud to partner with CMS to deliver a high-end visual centerpiece. Rather than acting as the lead video supplier, we stepped in as a specialised hardware and engineering provider, allowing our partners at CMS to execute a sophisticated vision for their client with absolute confidence.
Our role in this collaboration focused on delivering elite-level inventory and technical precision:
- ROE Vanish V8T LED Solution: We supplied our flagship ROE Vanish V8T transparent LED. This high-performance screen allowed the Coles production to move beyond a traditional “flat” backdrop, creating a layered, holographic environment where lighting could pass through the screen to add depth and dimension to the stage.
- Specialist Engineering Services: Deploying transparent LED on this scale requires more than just a “plug-and-play” approach. We provided the Engineering Services necessary to ensure the screen was safely and perfectly integrated into the overall stage design, maintaining the structural integrity of the build.
- Seamless B2B Technical Support: Our Technicians worked as an extension of the CMS team. We prioritise a “white label” level of professionalism, ensuring that our hardware expertise supports our partner’s workflow and helps them deliver a flawless result to the end client.
Congratulations to the team at CMS on a fantastic delivery for the Coles Showcase. We are proud to be the “partner’s partner,” providing the high-end inventory and technical mastery that helps our industry peers push the boundaries of what’s possible.
