The Real Magic of Game Day: CCEP AFL Grand Final Suite Activation
For the 2025 AFL Grand Final, WOOHAH and Peanut Productions redefined what a “corporate box” experience can be. Tasked with supporting a high-stakes hospitality program, we engineered a dual-brand transformation that saw the space evolve from Coca-Cola Red pre-match to Monster Energy Green post-match – all without a single technical hiccup in front of CCEP’s most valued VIPs.
Our “Technical Mastery” on the day included:
- Boundary-Pushing Engineering: We designed and installed a massive, custom Truss Structure that pushed the structural limits of the MCG suite. This rig provided the skeleton for our high-impact lighting and LED arrays, ensuring maximum visual coverage in a challenging architectural space.
- High-Definition Visual Immersion: We deployed a series of 3mm LED screens featuring custom-designed motion graphics. These high-resolution displays acted as the room’s heartbeat, providing vibrant brand immersion and high-fidelity live feeds of the game.
- Studio-Grade Lighting & Neon: Our lighting solution combined high-energy stage effects with Custom Neon Lighting to create a premium “Vegas-meets-Melbourne” aesthetic. The rig was programmed to execute the instant brand-colour shift from red to green at the final siren.
- Show-Stopping Entertainment Support: We provided full Project Management and Technical Direction for the day’s live acts, including an ARIA-award winning performance by Cyril. From wireless audio coverage to synchronized lighting cues, we ensured the talent had a world-class platform to perform.
- The “MCG Pressure” Execution: Operating at the MCG during a Grand Final means zero margin for error and extremely tight build/strike windows. Our Operators and Technicians managed the complex signal flow and rigging logistics with total precision, maintaining our record of flawless delivery for this repeat client.
Congratulations to CCEP and Peanut Productions on a truly legendary activation. We are proud to be the team that brings the “Real Magic” to Australia
