Headline: High Stakes & High Gloss: Launching the ADIDAS x NSWRL State of Origin Jersey
When ADIDAS launches the new NSWRL State of Origin jersey, the atmosphere needs to be as electric as the game itself. Working with the creative team at ANDPeople, WOOHAH delivered an immersive, high-gloss production at Events by Alpha in Sydney that combined high-end retail aesthetics with the raw energy of elite sport.
This launch demanded surgical precision and “clean-line” execution:
- The First Impression: To create immediate impact, we deployed a ROE Vanish V8T transparent LED entrance screen. This allowed for a high-tech “first look” that drew guests into the space while maintaining a sophisticated, modern feel.
- Cinematic Detail: We utilized 2mm high-resolution LED backdrops for show-critical media. From the high-energy hype reels to the precision countdown, the ultra-fine pixel pitch ensured that every detail of the new jersey was displayed with crystal clarity.
- Architectural Storytelling: We transformed the venue’s footprint using Projection Mapping, turning the infrastructure itself into a canvas to display the rich historical facts of the NSWRL, blending the past with the future of the brand.
- Designed for the Reveal: Our Full Lighting Rig was meticulously programmed with product-sensitive color temperatures. We designed specific technical sequences to build “reveal energy,” ensuring the lighting perfectly complemented the moment the jersey was unveiled.
- Aesthetic Excellence: To maintain the “clean-line” requirement, we provided custom high-white gloss staging and branding, ensuring the physical environment was as premium as the digital content.
- Integrated Leadership: WOOHAH provided the Technical Direction for the entire event, managing a full-venue audio solution and a complex technical run-sheet to ensure the launch was executed without a single hitch.
A huge thank you to ANDPeople and ADIDAS for trusting us with such a significant moment in Australian sports culture. We’re proud to be the team that brings high-end brand visions to life.
